Being More Proffessional

Something that I have been meaning to do for a while is set up a new email address as my one at the moment isn't exactly professional. My new email is

emily.fairbank.graphics@gmail.com

Dreamweaver - Seminar 1

In this session we were just going through a range of website and finding somewhat we liked the look of, just to gain basic ideas of what does and doesn't work when designing a website.

http://ollymoss.com/

http://vickiandlaura.co.uk/

http://mikebaileygates.com/

http://www.awwwards.com/

http://www.listeningwithmyeyes.com/

http://www.the-studio.co.il/#

http://www.ok-studios.de/home/

http://www.toyota.com/camryeffect/

TASK 4 - What is a Creative CV?

PART 1; Identify a list of designers, studios or practitioners that you inend to contact

"MADE BY ANALOGUE" - Leeds (print, photography, branding, web, digital)

• Barry Darnell
• barry@madebyanalogue.co.uk
• 0113 341 0330

"GRAPHICKS" - London (print, web, branding)

• Will Hicks
• will@graphicks.co.uk
• 0203 137 3849 (design studio) 0203 137 3849 (main office)

AMPHORA DESIGN - Bath

• Niel Tully
• niel@amphora.co.uk

BARLOW DOHERTY - London

• Abigail Pitcher
• abigail@barlowdoherty.com

PHILL CLEAVER - Oxford

• philc@etal-design.com

STRATTONS ADVERTISING - Basingstoke

• Richard Stratton
• richard@strattons.com

STUDIO OUTPUT - London / Nottingham

• sam@studio-output.co.uk

DUNCAN PARKES (freelance) - Cheltenham

• duncan@cellardoorcreative.co.uk

PART 2: Once you have identified your audience, produce a creative CV that you can mail to your selected list. It should include;

• contact details
• short personal statement
• information about practical skills & creative skills
• interests
• professional experience
• personal qualities
• information on what makes me distinct from other designers. 

TASK 3 - Samples of Work

PART 1;
Identify document and evaluate a minimum of 10 examples of professional designers / studios who have used a range of media and formats to distribute samples of their for. Aim to select a range of media

PART 2;
Produce a short (50 word) SWOT analysis of each of the examples in order to analyse it relative merits and effectiveness as a promotional tool / strategy.

EXAMPLES

HENRIK STEEN KARLSEN

A strong promotional package that looks very professional and smart; this may be because of the foiling and stamping of the logo on each of the designs. It is simple but classic, his work is presented in a bound book. It is effective and iconic in the way he has used silver foil to represent his logo on.

MARIUS WATHNE

This is one of the more inventive ways to self-promote; using chocolate packaging to encase the information Marius has designed. Overall I don't think that actual design of the promotional pack is very strong however the concept and originality behind the design is memorable. 

GARRY CORR

This is my favourite of the promotional packs that I have found. It is basic, smart, crisp and clean design that is visually engaging, modern and exiting. Garry has used a variety of medias and print processes which add to the quality of the promo pack within his set and they all work well together. 

ASHLEY SPENCER

Although this piece of promotional design is simple and does not stand out in its appearance; I think that it is the simplicity and clarity of the message that Ashley has chosen to use that will be effective as a promotional piece. 

The combination of info graphics and typography work well together however I feel that the quality of appearance of the design is the main weakness, as well as the choice of stock. 

KATHARINA SEILER

This promo pack is not very visually engaging but instead the interests lies in the delicacy and originality of the pack itself. The binding and choice of different stocks make the booklet visually engaging and smart. I think the weakness of this piece is that there is no self promotion in terms of type or image (actual designs, and instead she just relies heavy on photographs of her work, there isn't much information about her as a designer. 

LUCY FINCH

This is definitely one of the more humorous, memorable and innovative self promotion packs. It is well thought out and very engaging for the receiver. There is enough information about Lucy in this package using both text and page. You can gain a sense of her character / humour and the type of design that she is interested in (packaging). Although I don't really like her logo and colour choice, overall I feel this is a very strong example for a successful concept for a promotional pack. 

JOSHUA MIDDLEDITCH

This is another simple but smart promotional package focusing on print and print processes (embossing). It is purely typography based on the exterior with his work arranged on the inside - the colour images contrast well with the black choice of stock. The choice in bailout (black bubble pack) will also stand out when posted in the mail, making it easier to be remembered. 

STEPHAN JONES

I don't really like the overall design of this promotional pack but I wanted to include it because of the appearance and how it has been carefully thought out and professionally put together. The layout of all the work is pretty standard to a catalogue and doesn't really stand out that much, it is the cover of the pack that stand out. It is smart and professional so it does work. 

LAYRA DE VALENCIA

Although the design outcome and overall appearance for this promotional package really lets the whole concept down, I wanted to include this because of the originality and idea behind it. Taking something simple and something we use every day (tea / coffee packaging) then adding a bit about the designer. 

I think the choice of typeface could be changed and the information on the sides of the packaging could be made more legible, however the strength of this project lies in the innovative idea of everyday packaging. 

DANNY PAINTER

This is another standard promotional pack however I liked it because of the colour scheme, the bold choice of typeface and the overall design of it. There is something about some of the layout of the type that doesn't quite work but at the same time, because it doesn't work...it makes the whole promotional package seem more interesting; it could be representing how Danny is more individual and can afford to break the rules of typography....an insight to the designers character maybe?

JOHN PUOPOLO

MOTION GRAPHICS SELF PROMOTION

I wanted to include a self promotion video so because it is another form of media. This video is a combination of type and vector based image. Although it gives an insight into what the basic skills of the designer, it is hard to see the range and examples of his work. 

Industrial Experience and Professional Research Workshop

Open publication - Free publishing - More graphic design