EVALUATION - Alphabet Soup Typeface

WHICH PERSONALITY TRAITS DID YOU CHOOSE TO RESPOND TO AND APPLY THE THEME?

• outgoing
• bold
• friendly 
• quirky
• upbeat 
• lowercase (short)

WHAT ARE THE REASONS BEHIND THE DESIGN DECISIONS YOU HAVE MADE FOR THE TYPEFACE?
I designed an italic, lower case typeface with irregular bulges which stand out (bold), visually pleasing and appears slightly quirky. I also had parts of each letter extending out from it representing his outgoing personality. Looking at the typeface from a distance it it legible and has a 'fun and outgoing' appearance to it.

IN WHAT WAYS ARE THE RESULTS EFFECTIVE?

• Represents his bold, fun, outgoing and quirky personality. 
• The typeface is legible
• Visually pleasing and flows

ISSUES RAISED

• Consistency of size of bulges (boldness) and the size of the letter
• Some parts were not very legible - would it work as a smaller size font?
• The letter 'r' is not very legible
• For development work from a distance so can see the typefaces as a whole

ACTION TO BE TAKEN

• upper case
• measuring size - consistency
• different outlines
• sentences
• logic
• serifs/no serifs