BRIEF
To design a typeface which represents the personality/character of Alex based on my 5 chosen words selected from the questionnaire
WHO NEEDS TO KNOW?
Partner - Alex Slippens
It needs to be a legible typeface
WHAT DO THEY NEED TO KNOW?
Why the typeface is relevant to them.
WHY DO THEY NEED TO KNOW?
To answer the brief
WHAT WILL THEY RESPOND TO?
Clear, visual typeface that communicates them
Legible piece of typeface
WHAT RESEARCH IS REQUIRED?
PRIMARY; questionnaire
SECONDARY; to look at typeface, to look at the issues surrounding photography, colour, design sheets
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