Presentation Script

PPD SPEECH

SLIDE 1

·      Type and Colour based graphic designer

·      Interested in branding, packaging and promotion

·       

SLIDE 2

·      Level 4 – 5

o   Learn more about the Graphic Design Industry

o   Have a more defined style of working and better quality of work

o   Improve software skills

·      Direction

o   Decide if I was either a TYPE or IMAGE based designer

o   Work out which area of graphics I was interested in

o   Have more confidence in my work

SLIDE 3 – Changing from Year 4 to 5

·      Slightly daunted by second year, felt that I was slightly behind the rest of the year having missed a large chunk of the year. Little confidence in my work

·      Last year I felt that all of my project lacked meaning and direction which may have been because I never referred back to the brief after initial concept development

·      Last year I left everything to the last minute, wasted the week and started designing on Thursday.

·      This year I have started actually using the library rather than just walking past it.

·      Software skills were still pretty poor – needed to learn how to use Indesign properly!

·      Didn’t know what sort of designer I was; had an idea of the type of design that I liked however had no sense of style within my work – this is something I wanted to improve on

·      Had a long break off and lack of motivation at the start.

·      Blogging had been an issue all throughout the first year but especially after the long holiday it had taken the back seat/

SLIDE 4 – GETTING BACK ON IT - Print Module

·      “Hit the ground Running”! – 150 logos to start the first project off.

·      Really enjoyed this module; print processes and helped me understand more behind Graphic Design and the industry itself – put my designs in more context.

·      Took a while to get back into the swing of things; blogging, long hours, concept development.

·      Lorenzo’s sessions; opened my eye to the world of print based graphics – loved it and the background understanding of it helped my contextualise my work and design in the surrounding world.

·      I did not explore the print processes enough; I proposed them but I felt that my lack of time management impeded my design outcomes.

·      Spent too long on concept; instead of using and an existing concept I make the mistake of coming up with a new design and hence spent too long on the logistics of the product rather that the print outcomes.

·      I feel this was the module where I started to develop a style of working, bold use of colours (especially blue)

·      Disappointed with the mark I got for this as I felt I put in the hours but looking back I can see that I didn’t answer the brief correctly, didn’t experiment enough and also did not evaluate my work on my blog as I went along.

·      WHAT I LEARNT;

o   choose the stock before you design as it effects the whole product.

o   Design more of a range

o   Time management; research, design then evaluate CONTINUOUS – learnt from meeting with Fred

o   I never make my concepts clear enough so waste time and create more work than is needed.

SLIDE 5 – WEAKNESSES - Motion Graphics

·      I started off this module with high hopes and more motivated that I would be able to do better in this module.

·      Really enjoyed the small 5 frame idents representing with one word – also nice to use a pencil again

·      Most challenging module on the course – adding time (only previously worked with still image) – then learning a new software

·      I did TOP 10 MUSIC FESTIVALS – once again I kept changing my concept / idea.

·      Over this module developed more drawing skills that I had forgotten over the last year or so.

·      I chose my top 10 early on so was in high hopes that I would be able to keep on top of the work and concept.

·      First hurdle was drawing the idents of how the 60 second sequence would go – had a great deal of trouble visualising how my sequence would look.

·      Spent too long on researching various styles – did not gather enough material to use.

·      Frustration with after effects; initial lack of organisation / folders made everything 10 times worse.

·      Lack of motivation and enthusiasm and disliked spending 12 hours a day in front of the screen

·      Blogging took the back seat – I was concentrating more on trying to get an idea onto paper and being able to have a piece of work to show at the end of the module.

·      WEAKNESSES; time management, clear ‘water-tight’ concept, body of material to use

BRANDING MYSELF

·      Still a work in progress although I now have the basis for a business card but I just need to print them out – comes from the lack of confidence I have had in my work.

SLIDE 6 – TYPE MODULE

·      Most useful module that I have learnt on the course so far

·      Learnt a skill that has helped every area of my work

·      I can now present work on a more professional level / sense of order

·      Type journal; opened my eye to the different pieces of type / layout around us and I can now use it as a reference for other pieces of work

·      Hierarchy of text, typefaces, use of white space

·      Frustrating at times and difficult; small

·      Very hands on sessions, he pushed us out of our comfort zones and made us think in depth about how type is ‘spoken’ and how the smallest change in size, weight, layout can affect how it is represented.

SLIDE 7 – OUGD203

·      COLLABORATION

o   essential learning tool in time management

o   systematic working method; research – design – evaluation

o   more responsibility

o   let collaborator down if I didn’t keep on top of work so I was more pro-active

o   constant feedback = constant development

·      PRODUCT RANGE DISTRIBUTION

o   Spent a lot of time chosing the brief AGAIN, and then ended up chainging from the whisky one to the number 17 brief which I adapted.

o   Pleased with how the packaging came out but poor time management meant I spent too much time on the packaging and not enough on the range

o   Produced; packaging, promotional

o   Really enjoyed this brief

o   Needed more development for the digital side of the project

SLIDE 8 – STUIOD VISITS

·      Away for the majority of the summer but I am going to organise studio visits

·      Have a list of contacts; small and large design studios based mainly in the UK / London

·      Made by Analogue; stood out because of their style, use of colour, type and photography, inspirational style of working and design outcomes; emailed them but waiting for a reply.

·      Visit design studios while I am travelling in Asia

SLIDE 9 – SUMMER PLANS

·      Increase my online presence

·      Design my website

·      Photoshop – still feel these skills are letting me down so I will master Photoshop over the summer

·      Travel and experience different cultures and styles of design

·      Studio Visits; gain an insight to the working world and how a studio runs; help me know what environment I want to work in (small / large), what city and what sector of design.

·      Work Freelance to earn a bit of money as well as having another job

·      Live briefs; to keep on top of what I have learnt this year and broaden my range; able to focus on design and not have the pressure of other modules on at the same time!

·      Broaden my contact list; meet new people and help me gain more knowledge in the industry.

SLIDE 10 – APSIRATIONS FOR NEXT YEAR

·      I said at the start of this year that I wanted to incorporate more photography into my work as it is something I really enjoy, not quite managed it this year but next year I will chose briefs that I can use it.

·      Web design; master dream weaver and learn about web design in more detail

·      What I have learnt about myself this year to take on…

o   PREPAIRATION; read through the briefs before they are set and chose a concept before so that I don’t waste as much time

o   Read through the brief properly

o   TIME MANAGEMENT; draw realistic daily timetables to keep on top of workload and ensure it is balanced.

·      This year most of my design outcomes have been packaging; in level 6 I want to chose briefs that focus more on promotion and advertising as I think this is the industry I want to go into.